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TIME

4 Weeks

MY ROLE

UX/UI Designer

MAKE OF THE TEAM

Team of 2, Collaborative Project

SCREENS

40+

PROBLEM

Many existing budgeting apps fail to provide a fast, AI-powered, and superior budgeting experience, leaving users struggling to effectively track their spending and manage their finances. This results in challenges such as overspending, missed bill payments, and a lack of financial security.

SOLUTION

Our innovative budgeting app aims to address these limitations by offering a faster, AI-powered, and enhanced budgeting experience. With advanced algorithms and intelligent features, users can effortlessly track their expenses, create budgets, and make informed financial decisions.

 

Pennywise aims to revolutionize the way people manage their finances, providing a seamless and efficient solution.

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Diving into Research

First, we needed to seek and identify the blockers of budgeting apps and what limitations they have from users. We wanted to find the pain points and identify why they are presented in the first place.

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Competitive Analysis

In a saturated market of managing budgeting and personal finances, we wanted to explore the existing successful apps while also identifying areas that could be improved.

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User Interviews / Primary Research

After seeing the usability + competition among the platforms, we wanted to hear from our target audience’s personal experiences first hand, to cater the final product towards their needs

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Processing, Analyzing the data...

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12 Candidates
120+ data points
8 insights
2 main themes

Insights & Analysis

12 Candidates and 120+ data points later...

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Final Solution + Design

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Final Solution + Design

If I Had More Time ....

Increased flexibility by allowing users to add expenses through alternative methods, such as taking photos of receipts.

Implemented customization features to ensure that future expenses, like travel tickets for upcoming months, do not affect the user's monthly budget.

Enhanced adherence to WCAG standards for more improved accessibility.

Enhanced micro-interactions to create smoother user experiences.

LESSONS LEARNED

Engaging in the project from start to finish emphasized the significance of deliberate thinking regarding each element and its impact on the final outcome.

Pennywise

Like what you see?

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